Retailers Remain Optimistic After Modest Black Friday Sales

November 26, 2012 1:58 PM

Retailers Remain Optimistic After Modest Black Friday Sales

" Despite deep discounts, non-stop email promotions, extended hours and and splashy ads, Black Friday wasn't quite the knock-out success that retailers hoped for.

According to WWD, most retailers are expecting to see modest sales growth this holiday season between 3 and 4 percent.

Some reports, however, offer a more optimistic view of the retail landscape: according to a release by the National Retail Foundation, spending for Black Friday weekend hit $59.1 billion, a whopping12.8 percent increase from the $52.4 billion spent during 2011.

ShopperTrak, a foot traffic and counter technology firm, had more modest findings.

“Consumers responded to Thursday’s promotions greater than we expected and better than retailers might have expected, which siphoned off some dollars from Black Friday,” ShopperTrak CEO, Bill Martin, told WWD "

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