Openings: Proenza to Open Madison Ave Flagship Tomorrow

July 12, 2012 12:00 AM

Openings: Proenza to Open Madison Ave Flagship Tomorrow

" As if we needed another reason to drool over their covetable ready-to-wear or butter soft handbags, Proenza Schouler is opening doors at its first-ever flagship store tomorrow morning at 822 Madison Avenue.

Considering the brand (and most especially its accessories collection) has become synonymous with a effortless downtown chic, it's somewhat surprising that its designers, Jack McCullough and Lazaro Hernandez, decided to set up camp within spitting distance of decidedly "uptowny" labels like Ralph Lauren and Celine.

In an interview with WWD, Hernandez explained the motivation behind their uptown retail debut. "It just felt wrong in a good way to open up town," said the designers "

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