November 15, 2012 2:16 PM
" More and more retailers are announcing plans to stay open on Thanksgiving Day, WWD reports.
Marshal Cohen, a chief industry analyst at consumer market research firm NPD, told WWD that half of the typical 12 percent of consumers who turn out for Black Friday deals expected to shop the day before—which is being called "Black Thursday" (or, as we prefer to call it, the Holiday Formerly Known as Thanksgiving).
“The early bird gets the proverbial worm," Cohen told WWD. "Retailers are saying, ‘I want your wallet when your wallet’s full.’”
Last year, stores that opened doors earlier saw as much as a 22 percent sales increase, while stores that remained closed lost as much as 8 percent "
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