October 20, 2014 12:55 PM
" The Nets have been picking up some serious brownie points with the NBA offices of late. They’re always first in line to travel across the globe to spread the NBA gospel, recently returning from a two-game trip to China.
And then they volunteered along with the Celtics to play an experimental 44-minute game–four minutes shorter than normal—on Sunday.
The idea was reportedly broached by Dallas coach Rick Carlisle at offseason coaches’ meetings and both Lionel Hollins of Brooklyn and Brad Stevens of Boston agreed to give it a try this preseason.
The underlying premise behind the experiment was that the games were taking too long to complete, which may be one of the reasons the league is in the midst of an unprecedented injury plague.
Oh, and maybe even more importantly, the games also happened to be consistently overshooting their designated time-slot windows on the television networks. Because God forbid the CenterStage rerun on the YES network gets cut a few minutes. In all matters involving all sports—not just the NBA–TV’s needs are prioritized.
So of course the first place the league looked to cut back was on the fans’ entertainment "
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